Join 100+ other business owners and leaders

Helping leaders build creative, adaptable, and collaborative teams

Improving your company culture does not have to feel tiresome, inauthentic, or costly. We help you build a culture that supports growth in today’s environment without wasting years on trial and error.

First of all, here's who this is CognitivePlay™ program for.

Most team leaders want to make teams more effective. They likely have a rough idea of what to do but no idea how to actually do it.

If that’s you, then you’re in the right place.

Real change in real people.

Drawing on 40 years of entrepreneurial experience, grounded in neuroscience and improv, we help people change how they think and act through an entrepreneurial mindset.

Before

After

Our Reviews

Take a look at what our customers are saying.

We just hit our 5th year as a company! With your help, we made our culture a priority. As you said, culture eats strategy for breakfast! We’ve built and maintained a lasting team and culture.

John’s insights on how to drive company progress during challenging times are truly second to none. His perspective is invaluable as our students continue to learn and grow on their entrepreneurial journeys.

This was a wonderful experience, and I requested to have you back next year :) Hope all will align for next year. It was very fun, and I learned a lot about myself as a leader and other styles of communication. Highly recommend!

I would encourage others to investigate this as a team building and development opportunity. John has incredible skills and a passion to help others.

During our executive HSM student’s on-site week, John Wightkin led an innovative improv-inspired workshop that highlighted how healthcare leaders can improve team dynamics and communication.

I’m not teaching ideas from a textbook. Everything your team will do comes from hard-won real-world experience and science-backed methods.

We do not believe in fluffy advice.

20Yr + professor

University of Illinois, Chicago

5 yr +

Strength base coaching

4yr +

Master Neuroplastician

John Wightkin

Professor, Master Neuroplastician, Founder

Why CognitivePlay™ Program will work for you.

We understand how the brain works, how people connect, and how business works, which allows us to determine what is needed to move your company in the right direction.